BRAND IDENTITY
MCNEX provides innovative technology as well as new values.
CORE VALUE
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SPEED
Quick decision making process and
technological development and
adaptable to change -
SYSTEM
System Management, Sustainable
organization, Integrated network
management -
SATISFACTION
Highest level of customer satisfaction,
Improving shareholder relations, succeeding
in the value of a corporation
- RELIABLE CORE TECHNOLOGY AND SOLUTIONS
- MCNEX creates more than a technology. Through continuous collaborating and communicating with clients, we provide technological solution, followed by the client’s needs and building up a reliable trust with clients to develop an innovative total solution and furthermore, new added values to the society.
BRAND ATTRIBUTES
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RELIABLE
Build trust in a relationship by recognizing the needs and providing a core solution, followed by fast decision-making strategy.
-
COLLABORATIVE
Engage in communications that are open and collaborative to create a new shared values.
-
SUSTAINABLE
Embrace the elements of sustainability management and build partnerships for a brighter future.
-
INNOVATIVE
Participate in continuous Research and Development to create new added values.
-
BE READY
Prepare with a high level of expertise in R&D centers, and production networks to provide long-term solutions
-
CONTRIBUTE
Acknowledges that we understand the importance of social values and offer an opportunity to the IT world.
MCNEX provides 'reliable core technology' to its partners and creates a convenient and safe
future with a passion for novelty and innovation.
VISUAL IDENTITY
We are actively communicating with our company the brand philosophy and value contained within.
- CORE TECHNOLOGY LEADING THE FUTURE
- Here is a wordtype-form design utilizing MCNEX’s English name. It is stable, future-oriented, simple, and highly recognizable. The harmony of the circle is based on the brand essence of “leading the future with the core technology of imaging solutions” and is dynamic, expressing a positive corporate image of unlimited growth. We are effectively amassing MCNEX’s own visual branch assets.
- MCNEX’s CI is a core design element meant to express consistently MCNEX’s identity and is also a benchmark for visualization in a symbolic way. It is a brand asset that visually expresses MCNEX’s core value and philosophy
COLOR SYSTEM
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MCNEX ORANGE
C 0% + M 80% + Y 90% + K 0%
-
MCNEX BLACK
K 100%
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MCNEX GRAY
K 70%
- MCNEX’s colors are elements that play an important part in the delivery of images by being used on many different mediums; therefore, they must be used and managed while maintaining the correct colors, brightness, chroma, etc.
- The display of the colors should, as a rule, be done using Pantone colors; in some exceptional cases, however, colors other than Pantone colors may be used. Printed color regulations based on the percentages of the 4 primary colors must be followed. MCNEX’s color system has flexibility in its utilization, so auxiliary colors are used in the sense of assisting the main colors.
SYMBOLISME
Consisting of words, designs, or combinations of such that represent the business, it plays
the role of separating from other businesses.
The symbol mark is made up of two circles that impart a feeling of stability. The two circles signify end
less growth leading the future with core imaging solution technology, accomplished through ceaseless
endeavor and innovation.